Automotive SEO (search engine optimization) is the process of improving the quality and volume of organic (free) website traffic from interested shoppers. This can include improving the dealership’s Google My Business (GMB) listing, enhancing website content to answer local search queries and providing an enhanced shopping experience for visitors.
What are the top 3 SEO strategies?
Your dealership’s website is the most important digital marketing tool you have to attract and engage potential car buyers. It should be optimized for search engines like Google and Bing.
Our Dealer Authority automotive seo team creates a custom content strategy that will help your dealership stand out in the competitive world of automobile sales and service. This includes optimizing your website and website pages for specific keywords that relate to your inventory, showroom, service hours and more.
We also build unique, informative content that gives your dealership a presence in your local area, strengthens your brand and builds trust with potential customers. For example, a blog that provides automotive industry news and tips can be a great way to get your name and brand out there and establish your authority as a go-to dealer in your market.
Getting Your Dealership on Page One of Google
While there are other online marketing tactics that drive traffic, including paid advertising, social media and direct traffic, the majority of web traffic comes from the top 3 results on a Google search result page. This is why it is critical to ensure your dealership appears on page 1 of any given search engine results page.